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Promotional ideas and technique. Always radio, always positive.

Twenty two times radio has made beer

Beer has helped to inspire radio enough times so it’s only fair that radio can inspire beer. Enjoy some examples from around the world.

The worst morning show ever

One radio station in Edmonton is lowering expectations ahead of a new morning show. Hear the audio.

Coming next, the past with Radio 1 Vintage

Our job is to love the new, the next and the coming soon. So how does Radio 1 reverse our promotional instincts to look back?

The renewal of Magic

The venerable Magic moves a touch younger and more uplifting. Its Content Director Tony Moorey explains how and why.

Kyle & Jackie O’s ‘You get a car’

Every caller to the Kyle & Jackie O show wins a Hyundai car on 19 May.

The duck with the bucks

A simple mechanic means everyone can play this fun sponsored game from Clyde 1 in Glasgow.

Campaign secrets of ‘Magic in New York’

Inside one of Bauer’s top 3 campaigns of the year, with Head of Film, Sarah Clarke.

Capital’s video calls are good for listeners too

Capital takes live video callers and it’s better for listeners too.

The target listener: he’s called Keith.

Radio is the one-to-one medium so here’s an ad aimed at just one listener.

The official Virgin Radio launch video and pictures

The Virgin Radio team and indepdendent production company TBI Media were mindful that the station launch had to look as good as it sounds.

Production secrets of the Virgin Radio launch

Live music, from a moving train, on station launch day. What could possibly go wrong?

talkRADIO publishes a personal finance survey to support its launch

To coincide with the launch of new UK speech service talkRADIO, the station has released the results of a commissioned personal finance survey.

Calling all ships, all the time

Steve Martin finds an unusual radio station whose real value is revealed in times of emergency.

Cartoon strip talent on Josh 97.8

See how one station uses vivid graphic design to showcase its on-air talent.

The Ed Sheeran Peep Show experiment

Australia’s Hamish and Andy do stunts better than most. This Ed Sheeran $2 Peep Show is a great example of their fun, kind work.

Christmas, one ear at a time.

Enjoy some inventive use of stereo audio in this promo from Tone Radio at the University of Gloucestershire.

Tea and sympathy

One BBC Local Radio station demonstrates its concern for older listeners with a unique tea-fuelled event.

Well-made promo video for new Pirate FM presenter

Pirate FM nailed the message, the script and the production in this video promoting a new presenter.

The story of Max by John Ryan

The creator of Manchester’s 80s station, Max, reveals how the project was born, the story of its imaging and the one thing Max never does.

Launches: why bother?

Only a handful of people heard it, so why did new 80s station Max put so much effort into its launch audio?