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Promotional ideas and technique. Always radio, always positive.

Campaign secrets of ‘Magic in New York’

Inside one of Bauer’s top 3 campaigns of the year, with Head of Film, Sarah Clarke.

Capital’s video calls are good for listeners too

Capital takes live video callers and it’s better for listeners too.

The target listener: he’s called Keith.

Radio is the one-to-one medium so here’s an ad aimed at just one listener.

The official Virgin Radio launch video and pictures

The Virgin Radio team and indepdendent production company TBI Media were mindful that the station launch had to look as good as it sounds.

Production secrets of the Virgin Radio launch

Live music, from a moving train, on station launch day. What could possibly go wrong?

talkRADIO publishes a personal finance survey to support its launch

To coincide with the launch of new UK speech service talkRADIO, the station has released the results of a commissioned personal finance survey.

Calling all ships, all the time

Steve Martin finds an unusual radio station whose real value is revealed in times of emergency.

Cartoon strip talent on Josh 97.8

See how one station uses vivid graphic design to showcase its on-air talent.

The Ed Sheeran Peep Show experiment

Australia’s Hamish and Andy do stunts better than most. This Ed Sheeran $2 Peep Show is a great example of their fun, kind work.

Christmas, one ear at a time.

Enjoy some inventive use of stereo audio in this promo from Tone Radio at the University of Gloucestershire.

Tea and sympathy

One BBC Local Radio station demonstrates its concern for older listeners with a unique tea-fuelled event.

Well-made promo video for new Pirate FM presenter

Pirate FM nailed the message, the script and the production in this video promoting a new presenter.

The story of Max by John Ryan

The creator of Manchester’s 80s station, Max, reveals how the project was born, the story of its imaging and the one thing Max never does.

Launches: why bother?

Only a handful of people heard it, so why did new 80s station Max put so much effort into its launch audio?

The look of Capital

Radio stations need to be visible. Capital achieves this through its consistent visual style and regular tv exposure.

Visualised radio: great for art

See how one radio programme used a simple video format to enhance an interview about photography.

Hamish & Andy’s napkin ninjas

Fun, cheap and talkable napkin-related marketing from Australia

Radio’s rare win at D&AD

A branded radio station for dogs fetched top prize in the D&AD awards this year. Hear the audio.

50 Shades of Grey on the radio

Lots of radio stations are using the much anticipated film release of 50 Shades of Grey as a theme to create exciting promotions and digital content. Earshot goes under the covers (!) and takes a look.

Knit Radio 4 – updated and more woolly than ever.

Some woolly thinking at the UK’s intelligent speech station.