Budget doesn’t matter when you have a great idea and the talent to pull it off.
Two new examples of content that acts as promotion for its stations.
Radio has always been at the backbone of raising money and awareness for good causes for years – this case study looks at Wear It Pink day for Breast Cancer Care on Heart and heat radio.
How the BBC local network used a survey to help express its music positioning.
Earshot takes a look at the latest trade marketing campaign for the industry launched by the Australian Commercial Radio trade body.
Jonathan Jacob’s live blog and updates from Next Radio 2014. Full of powerful ideas from London’s radio conference.
The Red Bull Campus Clash used stereo sound in their radio ad to create excitement and drive participation.
Guest contributor Matt Deegan likes the Seize Summer video shorts campaign from BBC Radio 1.
Jack Bristol rebranded for the day to Jock FM to celebrate the opening of the new gorilla house at Bristol Zoo – find out more with Earshot.
The shocking new twist to a celebrity radio quiz in Malaysia.
This Thursday – XFM will completely rebrand to X-Men FM to coincide with the film release of ‘X-Men: Days of Future Past’.
Heart launches a new marketing campaign in former Real Radio areas and Earshot Creative takes a look.
The death of EastEnders character Lucy Beale is touted as its bigger ever storyline. Radio promotion is central to the marketing.
Premier Christian Radio and its family of businesses use new visual design to communicate their affinity.
Michael Bublé makes an entrance in the launch film for the new Smooth Radio.
LBC achieved mass PR and promotional coverage as a result of hosting the first on air debate between Nick Clegg of the Liberal Democrats and Nigel Farage of UKIP. We explore the scale of it.
BBC Radio 2 invests in original content for the Eurovision Song Contest to help push digital listening.
Promotion and content merge as LBC hosts the first leaders’ debate in the UK this year. See how the station has maximised opportunity from the occasion.
You’re not a proper radio station without a decent fleet of branded vehicles. Who has the best in Ireland?
The “Selfie Song” by The Chainsmokers has inspired Capital FM breakfast teams to create fun engaging content in their own local style.