Pages Navigation Menu

Promotional ideas and technique. Always radio, always positive.

Radio’s rare win at D&AD

A branded radio station for dogs fetched top prize in the D&AD awards this year. Hear the audio.

50 Shades of Grey on the radio

Lots of radio stations are using the much anticipated film release of 50 Shades of Grey as a theme to create exciting promotions and digital content. Earshot goes under the covers (!) and takes a look.

Knit Radio 4 – updated and more woolly than ever.

Some woolly thinking at the UK’s intelligent speech station.

The Hits Radio wins Christmas

Budget doesn’t matter when you have a great idea and the talent to pull it off.

That fuzzy line between content and promotion

Two new examples of content that acts as promotion for its stations.

Using radio to raise charity awareness

Radio has always been at the backbone of raising money and awareness for good causes for years – this case study looks at Wear It Pink day for Breast Cancer Care on Heart and heat radio.

Healing music from BBC Local Radio

How the BBC local network used a survey to help express its music positioning.

Radio: It’s a love thing

Earshot takes a look at the latest trade marketing campaign for the industry launched by the Australian Commercial Radio trade body.

Next Radio 2014 as it happened

Jonathan Jacob’s live blog and updates from Next Radio 2014. Full of powerful ideas from London’s radio conference.

A radio ad you can DJ

The Red Bull Campus Clash used stereo sound in their radio ad to create excitement and drive participation.

BBC Radio 1’s Seize Summer campaign

Guest contributor Matt Deegan likes the Seize Summer video shorts campaign from BBC Radio 1.

Jack FM Bristol takes “Gorilla” stunt to the next level

Jack Bristol rebranded for the day to Jock FM to celebrate the opening of the new gorilla house at Bristol Zoo – find out more with Earshot.

Radio contestants in an electric chair

The shocking new twist to a celebrity radio quiz in Malaysia.

XFM changes name to X-Men FM for film release

This Thursday – XFM will completely rebrand to X-Men FM to coincide with the film release of ‘X-Men: Days of Future Past’.

How Heart arrived – the regional marketing campaign

Heart launches a new marketing campaign in former Real Radio areas and Earshot Creative takes a look.

EastEnders uses radio for its biggest ever storyline

The death of EastEnders character Lucy Beale is touted as its bigger ever storyline. Radio promotion is central to the marketing.

Premier Christian Radio gets a new look

Premier Christian Radio and its family of businesses use new visual design to communicate their affinity.

Michael Bublé promotes the new Smooth Radio

Michael Bublé makes an entrance in the launch film for the new Smooth Radio.

How did the LBC debate perform?

LBC achieved mass PR and promotional coverage as a result of hosting the first on air debate between Nick Clegg of the Liberal Democrats and Nigel Farage of UKIP. We explore the scale of it.

BBC Eurovision station pops-up to boost digital

BBC Radio 2 invests in original content for the Eurovision Song Contest to help push digital listening.