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Promotional ideas and technique. Always radio, always positive.

Fun new ways to use radio

With a station just for builders and one that’s more DIY, getting on air has never been easier.

The Bayer Top 8

Steve Martin finds the origins of the radio chart show in a surprising location.

Community Radio awards 2016 preview

Martin Steers of the Community Radio Awards explains why he wants to celebrate the sector’s best work and its volunteers.

Talking about the other guys

When is right to acknowledge your station’s rivals on air? Steve Martin argues we should be less uptight about it.

Radio in the dark

How one station responded to a major power cut in the heart of its local area.

Why all the branded intros, Daddy?

If your sole rationale is sounding cool you’re only getting half the benefit of branded intros says the daddy, Anthony Gay.

Mistaken identity for Free Radio’s hamster

When a local paper confused Free Radio’s hamster mascot with a squirrel hilarity ensued.

Can Bob get out of this Scot free?

A big reaction to a topical stunt, but can Bob FM avoid the longer term risks?

Global’s Newsroom and other new brands

As Global Radio introduces an on-air concept of “The Global Newsroom”, Steve Martin follows the trend to higher-level brands.

50 years of Manx Radio

Earshot wishes a happy 50th birthday to the longest-running commercial radio station in the British Isles.

I love your work

You must have some awesome plugins.

Smooth Radio, now with tv stardust

Smooth Radio has signed-up some starry talent with television news credentials. How will the station use them?

TalkSPORT and Twitter’s separation of convenience

What can we learn from TalkSPORT’s position on the Stan Collymore Twitter debate?

What’s your station’s hand gesture?

After Heart introduced a hand gesture branding device we explore the hand gestures of other stations.

How Extra stations achieve critical mass for radio brands

How the announcement by Global Radio that it will launch Capital XTRA makes the brand a little bit bigger, broader and more certain to retain critical mass in a competitive market.

Ringing some changes on phone numbers

Run a competition or phone-in line? Here’s what radio stations need to know about the new Ofcom price plan proposals.

Nine strategic questions all creatives should ask

Writing for Earshot Creative, strategic media consultant Dirk Anthony says creatives would serve their businesses and their audiences better if only they’d stop and think.

Five reasons why Santa could work in radio

It’s Christmas – so time for a seasonal post as we attempt to try and liken Santa to someone who works in Radio! Merry Christmas.

Who’s afraid of the big brand wolf?

Brand-led radio is here to stay so let’s develop the brands that will rule the world, says Steve Martin.

Things get sold on brand and image

How important is brand and image in today’s radio landscape? Earshot examines how clear brand values affect the consumer’s propensity to engage in the product.