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Promotional ideas and technique. Always radio, always positive.

Production secrets of the Virgin Radio launch

Live music, from a moving train, on station launch day. What could possibly go wrong?

Earshot podcast: Richard Newby and Mariana O’Kelly

Richard Newby shares his work from BBC Radio 1, BBC Radio 6 Music and Chill while Mariana O’Kelly from OgilvySA plays and award winning Lucozade spot.

Cartoon strip talent on Josh 97.8

See how one station uses vivid graphic design to showcase its on-air talent.

Earshot podcast: David Lloyd and Colin Kelly

In the Earshot podcast, David Lloyd prioritises positive writing over fussy production and Colin Kelly unveils a new radio scheme for schools in Scotland. Plus festive ads.

The Ed Sheeran Peep Show experiment

Australia’s Hamish and Andy do stunts better than most. This Ed Sheeran $2 Peep Show is a great example of their fun, kind work.

Earshot podcast: local jingles for Eagle Radio

Guildford composer Ollie Melville-Smith creates a new package of jingles for his local station, Eagle Radio. Meet Ollie and the station’s breakfast presenter, Peter Gordon in the new Earshot podcast.

LBC ad campaign uses real time dynamic video

LBC launches breaking news-style ads that are live in four hours, using real-time, dynamically served video.

Imaging Radio Everyone

Discover how imaging company ReelWorld produced a unique sound for the global United Nations project Radio Everyone.

The Chris Moyles Radio X tv ad

See the launch ad for Chris Moyles on Radio X.

The look of Capital

Radio stations need to be visible. Capital achieves this through its consistent visual style and regular tv exposure.

Heart’s Summer marketing campaign

This Summer, Global breaks national media campaign for Heart to position the station as the ultimate station of the Summer.

Global Radio presenters star in BT campaign

BT’s latest campaign runs across the Global Radio network with unique talent-led creative for each brand.

BBC Radio 1’s Big Weekend mashup video

Radio 1 launch mash up video for their Big Weekend sampling 50 tracks by 34 artists. Check out the video & Pro Tools session here.

How Periscope can be useful to radio

You may have heard the word ‘lets get on periscope’, ‘let’s ‘periscope that’ but what actually is this new app and how can radio use it?

The Americans are coming. Again.

The US voiceovers on BBC Radio 2 Country and other British stations, plus the legendary voice of JR Nelson.

Heart’s Uptown Dinosaur roams the North West

A hit from today, one from the 80s and a creature from Jurassic times in a video mashup.

Everyone is Kiising in Sydney

Sydney-based KIIS 106.5 has launched 2015 with a tv spot that shows how ‘everyone is Kiising in Sydney’. See it here.

Why Five Live was right to drop its imaging for Paris

In this guest post – Chris Stevens, Founder & Composer of Ignite Jingles and Devaweb looks at why BBC 5 Live dropped its production and imaging during the Paris attacks.

Air your briefs

Win prizes and acclaim in a new competition for radio advertising creatives.

New app to produce demo radio ads launches

Looking for an app to help you test, demo and record your radio scripts? The RAB has come up with a new app to do just that.