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Promotional ideas and technique. Always radio, always positive.

Better brainstorms: 1. Be somewhere else

Where are you when you come up with your best ideas? If you’ve ever asked this question to a room of radio people you’ll know...

10 ways to a better brainstorm

What’s the best way to run a creative brainstorm? It’s the one question I get asked more than any other. The answer...

David Hooper’s Disgusting Electronica

If you like any one of the following: radio silliness tight production melodic electronica the BBC not taking itself seriously then listen...

The power of purpose at work in Oxford

A serene photo of Oxford since Glee photographs appear to be under strict copyright. Mr Glazier, a teacher at my old school liked to...

Why creatives are always confused

Ha! I wanted to share some links with you. Confused creatives The first is this post from The Ad Contrarian which explains why creatives...