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Promotional ideas and technique. Always radio, always positive.

TV2 reminds us what audiences are really like

A short promotional film from Denmark that brings brand positioning and social experimentation together.

Robert Peston & Andrew Marr style it out on social

The UK’s two main TV politics shows carefully manage their image. It reminds us to control house style on social media as we do on air.

Facebook Live for radio

Jonathan Cresswell of Aiir believes Facebook Live is ripe for radio to exploit. In this guest post he explains its virtues and how to get the best from the platform.

Capital FM tv spot, August 2016

Details of the latest advertising campaign for Capital’s stations in the UK.

The life of Alan Brazil, set to music

The personal charms and foibles of talkSPORT’s breakfast host are celebrated in song by the station’s production team.

Audiograms and shared audio

WNYC’s audiograms make audio more likely to go viral. They’ve shared their audio, now they share their code.

Capital’s video calls are good for listeners too

Capital takes live video callers and it’s better for listeners too.

The official Virgin Radio launch video and pictures

The Virgin Radio team and indepdendent production company TBI Media were mindful that the station launch had to look as good as it sounds.

Cartoon strip talent on Josh 97.8

See how one station uses vivid graphic design to showcase its on-air talent.

The Ed Sheeran Peep Show experiment

Australia’s Hamish and Andy do stunts better than most. This Ed Sheeran $2 Peep Show is a great example of their fun, kind work.

Are you on the Minecraft platform yet?

How Fun Kids has conquered another digital platform where its listeners feel at home. And sometimes build a home.

Well-made promo video for new Pirate FM presenter

Pirate FM nailed the message, the script and the production in this video promoting a new presenter.

Visualised radio: great for art

See how one radio programme used a simple video format to enhance an interview about photography.

BBC Radio 1’s Big Weekend mashup video

Radio 1 launch mash up video for their Big Weekend sampling 50 tracks by 34 artists. Check out the video & Pro Tools session here.

How Periscope can be useful to radio

You may have heard the word ‘lets get on periscope’, ‘let’s ‘periscope that’ but what actually is this new app and how can radio use it?

The 2015 buzz around digital audio

Could we be seeing digital audio finally getting a share of the spotlight in 2015?

Heart’s Uptown Dinosaur roams the North West

A hit from today, one from the 80s and a creature from Jurassic times in a video mashup.

Forth’s matchmaker video explains its new line-up

Bauer’s video introduces Forth 1, 2 and 3 as contrasting characters in a matchmaking video.

Radio 4 and the #airspace trend

A nimble move on Twitter from BBC Radio 4 generates immediate value for the network and its audience.

That fuzzy line between content and promotion

Two new examples of content that acts as promotion for its stations.