You can’t write a movie parody without some proper film clichés.
The introduction of many new national radio brands in the UK reminds us what’s in a name and what we must add through marketing.
Barack Obama meets Jimi Hendrix in this radio station print ad from Equador.
It is important to create clutter breaking radio advertising to stand out against your competitors, but while standing out your advert must be easy on the ear and relevant to your product or service.
Steve considers what Mrs Brown’s Boys might teach us about delighting audiences.
Memorable station trails can boost your station’s hours – take a listen to some new creative from talkSPORT.
Avoid clichés like the plague, never use a big word when a diminutive one would suffice and other tips for writers.
Guest contributor Alistair Miskin with those radio script clichés that come up time and time again.
Steve Martin shares five reasons why great creative ideas can end-up making mundane radio. Discover the lurking creative perils and what you can do about them.
You’ll laugh when you hear this, but how much of it is the truth when you put together your next big station promotion or S&P...
Last year, we witnessed a clash of CHR straplines in Manchester. Now, as Capital FM launches there, it has quietly dropped the words...
What six words best describe your station?
It seldom does any harm to suck-up to the boss. At least that’s what I keep telling my team. So you won’t be surprised to hear...