Pages Navigation Menu

Promotional ideas and technique. Always radio, always positive.

Sydney’s new breakfast war

The biggest change in breakfast radio for Sydney, for years. Our verdict on the tv spots from KIIS1065 and 2DayFM.

Not what your ears were expecting

BBC Radio 2’s scheduling shake-up returns for a second year. See the tv trailer and read why Steve thinks it’s a brilliant promotion.

BBC Radio 2 turned upside down

One way to challenge perceptions is to take a fresh perspective on what’s always been there. Until I lived in Scotland I thought...