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Promotional ideas and technique. Always radio, always positive.

50 Shades of Grey on the radio

Lots of radio stations are using the much anticipated film release of 50 Shades of Grey as a theme to create exciting promotions and digital content. Earshot goes under the covers (!) and takes a look.

Absolute Radio launches ‘Stand-Ups at Breakfast’ ad campaign

Absolute Radio has unveiled a new marketing campaign to promote their comedy offering featuring Christian O’Connell and Frank Skinner.

The Co-op uses radio tactically for baby George

The Co-Operative is running tactical radio ads across the commercial radio industry to celebrate the birth of the royal baby – take a listen here!

2013 Arqiva commercial radio award winners

Earshot Creative takes a look at the 2013 Arqiva Commercial Radio Award winners in the Marketing, Imaging and Production categories.

Laughing at the client’s expense

Let’s have some ad-funded comedy. Absolute Radio has launched a new series of comedy shows, funded by Just For Men.

2013 Sony Radio Academy award winners review

Earshot Creative takes a look at some of the winners of this years Sony Awards in the production and marketing awards.

Absolute Radio develop Branded Content for Bowie

Absolute Radio has developed a three part documentary series as part of a branded content exercise to celebrate the launch the of the new Bowie exhibition at the V&A Museum.

The new RadioPlayer campaign

This week sees the launch of a new extensive multi-platform campaign to promote Radioplayer to a wider audience encompassing radio ads, Google Admob banners, Facebook ads, Twitter, online and digital outdoor display.

Absolute Radio’s brand demo video

Absolute Radio’s brand video is a case study from which we can all learn.

Kerrang Radio to launch Smart TV app

Bauer Radio launch new Smart TV app for the Kerrang radio brand in as part of a partnership with local digital agency.

Absolute launches Breakfast Show marketing campaign

There’s nothing like getting your listeners to champion your show and station. Here’s the latest example from Absolute Radio that’s helping get Christian O’Connell to the top of the Breakfast charts.

The 2012 London Olympics on radio – preview

In just a few days time – the eyes of the world will be on a small town in East London as the Olympic games descends on London. Earshot takes a look at how radio will be playing its part to bring coverage to life.

2012 Arqiva award winners review

So, in what seems like a timely tradition with Earshot – lets take a look into some of the production and marketing worthy winners at the 2012 Arqiva Commerical Radio Awards.

Earshot Creative Review, June 2012

In our monthly downloadable podcast Dan Mumford from BBC Radio 1 and1Xtra and Absolute Radio’s Brian Murphy share the stories behind their Sony Radio Academy Award successes with Steve Martin.

Absolute Radio runs outdoor ads for Euro 2012

Absolute Radio have launched a series of outdoor adverts to promote their coverage of Euro 2012 commentary on the station

How can a radio station be social?

As Capital FM scores a place in the top 100 social brands chart we ask whether radio is the original social media.

Are you coming to the next Radio Academy event?

Fancy learning some promotional hints from Comedy Dave, Absolute and Bauer? Don’t miss this event in London on 21st March, produced by Earshot’s Jonathan Jacob for the Radio Academy.

A sonic rebrand for Absolute Radio

Absolute Radio has rolled out a new sonic identity for the station to run alongside its Faces For Radio marketing campaign.

Absolute Radio refreshes Faces For Radio campaign

Roadside and in-car audiences become target audience for Absolute Radio in its next stage of their long running outdoor advertising campaign with new dynamic digital creative.

How Cliff helped launch Absolute Radio 60s

The launch of Absolute Radio 60s last month saw a blaze of PR activity centred around the fact that the stations playlist would be focusing on the influential bands of the 60s … But not Sir Cliff.