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Promotional ideas and technique. Always radio, always positive.

Radio’s soufflĂ© effect

Why don’t we hear more about the local businesses lifted by radio advertising?

Lucozade syncs outdoor and radio ads

Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots.

Radio’s rare win at D&AD

A branded radio station for dogs fetched top prize in the D&AD awards this year. Hear the audio.

Global Radio presenters star in BT campaign

BT’s latest campaign runs across the Global Radio network with unique talent-led creative for each brand.

The 2015 buzz around digital audio

Could we be seeing digital audio finally getting a share of the spotlight in 2015?

The radio ad you can see from Durex

Condom brand Durex is to launch its first-ever radio ad today. Listeners will be able to watch the ad at the same time through a downloadable app.

Ubisoft run innovative ads using Shazam for game release

To celebrate the release of video game ‘Watch Dogs’ Ubisoft haa produced an innovative ad format allowing listeners to view the trailer and additional content with their smartphone.

How Heart arrived – the regional marketing campaign

Heart launches a new marketing campaign in former Real Radio areas and Earshot Creative takes a look.

Olly Murs gives it some Heart in TV ad

Take a look at the new Heart TV advert which launches this weekend featuring Olly Murs and the ‘Heart Hands’ gesture to amplify the station strap line .. ‘Give It Some Heart’.

How Playstation told stories with radio

To promote Playstation 3’s latest game – The Last of Us – the marketing team at Sony have used the original storytelling feature of radio to develop their latest ad campaign.

UKRD appoints Advertising Creative Director

UKRD hires celebrated radio advertising guru Mike Bersin as Advertising Creative Director.

Magic launches new print campaign in London

Magic 105.4 has ran a celebratory press campaign this week in the Metro and Evening Standard – take a look.

Key 103 and XFM get tasty with online advertising ..

Key 103 and XFM Manchester go head to head (or shall that be bread to bread) in a cheeky online marketing campaign.

Let’s hear it for creativity, says Radio Airtime Media

It is important to create clutter breaking radio advertising to stand out against your competitors, but while standing out your advert must be easy on the ear and relevant to your product or service.

Earshot Creative Review, September 2012

Our monthly podcast with secrets of great radio advertising from Clare Bowen and Lenja Papp, and the first big test for our voice talent competition contestants in the Hobsons Voicesearch 2012.

I’m sure I’ve seen this TV advert before…

A new TV ad has surfaced from Power 96.1 in Atlanta … looks a little familiar?

Eastenders’ consistent messaging across radio and TV

Eastenders uses both TV creative and radio creative to promote the return of Sharon. See how the creatives differ to help create a variety of emotional connections with the audience.

Absolute Radio runs outdoor ads for Euro 2012

Absolute Radio have launched a series of outdoor adverts to promote their coverage of Euro 2012 commentary on the station

Smooth Radio to launch ‘Feed Your Soul’ campaign

Smooth Radio is launching their new ‘Feed Your Soul’ campaign to help drive listeners in key areas such as Manchester and Birmingham. Earshot takes a look ..

Capital launches poster campaign in London and Birmingham

It seems to be all systems go in the marketing department at Global Radio’s hit music network right now as Capital FM launches a regional poster campaign.