Why don’t we hear more about the local businesses lifted by radio advertising?
Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots.
A branded radio station for dogs fetched top prize in the D&AD awards this year. Hear the audio.
BT’s latest campaign runs across the Global Radio network with unique talent-led creative for each brand.
Could we be seeing digital audio finally getting a share of the spotlight in 2015?
Condom brand Durex is to launch its first-ever radio ad today. Listeners will be able to watch the ad at the same time through a downloadable app.
To celebrate the release of video game ‘Watch Dogs’ Ubisoft haa produced an innovative ad format allowing listeners to view the trailer and additional content with their smartphone.
Heart launches a new marketing campaign in former Real Radio areas and Earshot Creative takes a look.
Take a look at the new Heart TV advert which launches this weekend featuring Olly Murs and the ‘Heart Hands’ gesture to amplify the station strap line .. ‘Give It Some Heart’.
To promote Playstation 3’s latest game – The Last of Us – the marketing team at Sony have used the original storytelling feature of radio to develop their latest ad campaign.
UKRD hires celebrated radio advertising guru Mike Bersin as Advertising Creative Director.
Magic 105.4 has ran a celebratory press campaign this week in the Metro and Evening Standard – take a look.
Key 103 and XFM Manchester go head to head (or shall that be bread to bread) in a cheeky online marketing campaign.
It is important to create clutter breaking radio advertising to stand out against your competitors, but while standing out your advert must be easy on the ear and relevant to your product or service.
Our monthly podcast with secrets of great radio advertising from Clare Bowen and Lenja Papp, and the first big test for our voice talent competition contestants in the Hobsons Voicesearch 2012.
A new TV ad has surfaced from Power 96.1 in Atlanta … looks a little familiar?
Eastenders uses both TV creative and radio creative to promote the return of Sharon. See how the creatives differ to help create a variety of emotional connections with the audience.
Absolute Radio have launched a series of outdoor adverts to promote their coverage of Euro 2012 commentary on the station
Smooth Radio is launching their new ‘Feed Your Soul’ campaign to help drive listeners in key areas such as Manchester and Birmingham. Earshot takes a look ..
It seems to be all systems go in the marketing department at Global Radio’s hit music network right now as Capital FM launches a regional poster campaign.