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Promotional ideas and technique. Always radio, always positive.

The Ed Sheeran Peep Show experiment

Australia’s Hamish and Andy do stunts better than most. This Ed Sheeran $2 Peep Show is a great example of their fun, kind work.

Hamish & Andy’s napkin ninjas

Fun, cheap and talkable napkin-related marketing from Australia

Radio: It’s a love thing

Earshot takes a look at the latest trade marketing campaign for the industry launched by the Australian Commercial Radio trade body.

Sydney’s new breakfast war

The biggest change in breakfast radio for Sydney, for years. Our verdict on the tv spots from KIIS1065 and 2DayFM.

On its head

See how the UK’s Radio Aire inverted its website for a branded promotion on Australia Day.

2Day FM’s huge Twilight Saga promotion

2DayFM in Australia give away a ground-breaking one million dollars this week to a lucky Twilight fan. See the video of the moment she won.