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Promotional ideas and technique. Always radio, always positive.

Earshot podcast: Chris Ward of Bauer Media UK

Chris Ward of Bauer Media in the UK plays his team’s best imaging and promotional audio in this edition of the Earshot podcast.

Campaign secrets of ‘Magic in New York’

Inside one of Bauer’s top 3 campaigns of the year, with Head of Film, Sarah Clarke.

How Periscope can be useful to radio

You may have heard the word ‘lets get on periscope’, ‘let’s ‘periscope that’ but what actually is this new app and how can radio use it?

Using radio to raise charity awareness

Radio has always been at the backbone of raising money and awareness for good causes for years – this case study looks at Wear It Pink day for Breast Cancer Care on Heart and heat radio.

Planet Rock motorway billboards

Planet Rock shows how outdoor advertising should be done. Clear messaging, a bold idea and a simple, well-targeted execution.

New sound & imaging for Bauer’s Place portfolio

Take a listen to Bauer’s brand new station sound and imaging for their Place portfolio of stations.

Please Hold Caller, Bauer’s interactive competition:

Bauer Radio’s Magic Network across the North of England has launched a competition where listeners can compete against up to 20-thousand others at the same time.

The Co-op uses radio tactically for baby George

The Co-Operative is running tactical radio ads across the commercial radio industry to celebrate the birth of the royal baby – take a listen here!

Magic launches new print campaign in London

Magic 105.4 has ran a celebratory press campaign this week in the Metro and Evening Standard – take a look.

Commercial radio drama highlights drink dangers

The team at 96.3 Radio Aire has created a stand-out radio drama series for the NHS to highlight the dangers of drinking. There’s also a fully interactive microsite and prize giveaway.

Kerrang Radio to launch Smart TV app

Bauer Radio launch new Smart TV app for the Kerrang radio brand in as part of a partnership with local digital agency.

Boris Johnson gets stuck on the Kiss Zip Line

Sometimes you just can’t plan the PR you will get .. take a look at how Kiss received worldwide coverage of their Olympic events partnership and how they’ve brought it to life for their listeners.

The 2012 London Olympics on radio – preview

In just a few days time – the eyes of the world will be on a small town in East London as the Olympic games descends on London. Earshot takes a look at how radio will be playing its part to bring coverage to life.

Earshot Creative Review, May 2012

Listen to Paul Tyler, Steve Martin and Gavin Pearson in a live edition of our podcast, hosted by Colin Kelly, at Scotland’s Creative Loop student media festival.

Kiss launch new breakfast show ad

Kiss launch new TV creative to promote the Breakfast Show featuring Rickie, Melvin and Charlie. Watch the TV spot here.

Are you coming to the next Radio Academy event?

Fancy learning some promotional hints from Comedy Dave, Absolute and Bauer? Don’t miss this event in London on 21st March, produced by Earshot’s Jonathan Jacob for the Radio Academy.

Magic’s new TV ad

This time last year, we posted about a new magic TV creative running across London using the sounds of two Magic key anthemic tracks,...

Kiss launches Interactive Outdoor Ad

Kiss Breakfast launch a vibrant outdoor campaign across London with interactive QR code.

Breakfast in the Afternoon

Bauer has launched ‘The Kiss Breakfast Takeaway’ – a bitesized chunk of the best bits of the Breakfast Show. Earshot takes a look.

On its head

See how the UK’s Radio Aire inverted its website for a branded promotion on Australia Day.