Pages Navigation Menu

Promotional ideas and technique. Always radio, always positive.

What on earth are we up to?

Jonathan’s been fund-raising in Nevada. Steve’s been in Africa. Just thought you’d like to know.

1Xtra’s new terrapin tv ad

National digital urban music station 1Xtra launches a wild new tv promo as it celebrates its highest audience to date.

Earshot Creative Review, April 2012

As the Sony Radio Academy Awards approach our podcast plays nominated work from the BBC, UKRD and independent production house Fresh Air Production, all discussed by the producers who made it.

1Xtra live multiplatform tour

All this week, national digital station 1Xtra is ‘on the road’ with their 1Xtra Live Tour. Earshot takes a look at how they’re delivering the tour across multiple touchpoints including on air, TV and the social web.

Creative Review for June

Matt Fisher of the BBC and James Beckingham of Global Radio Featuring BBC Radio 1 and Fun Kids, it’s June’s Earshot Creative...