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Promotional ideas and technique. Always radio, always positive.

Coming next, the past with Radio 1 Vintage

Our job is to love the new, the next and the coming soon. So how does Radio 1 reverse our promotional instincts to look back?

BBC Radio 1’s Big Weekend mashup video

Radio 1 launch mash up video for their Big Weekend sampling 50 tracks by 34 artists. Check out the video & Pro Tools session here.

How Periscope can be useful to radio

You may have heard the word ‘lets get on periscope’, ‘let’s ‘periscope that’ but what actually is this new app and how can radio use it?

BBC Radio 1’s Seize Summer campaign

Guest contributor Matt Deegan likes the Seize Summer video shorts campaign from BBC Radio 1.

The role of the producer – workshop

What makes a good radio producer? Radio execs from Bauer and BBC Radio 1 share their insights …

The 2014 Brits Awards on radio, Paddy Power and a stunt

Earshot takes a look at some of the great Brits 2014 PR stunts and radio coverage.

6 cool radio things in January 2014

If you’ve spent the month doing dry January and those extra hours in the gym – then there’s a few tidbits out there that you may have misted. Here’s Earshot’s handy run down of cool things in radio marketing, promotions and production in January 2014.

How BBC Radio 1 thought different to create worldwide PR

It’s very hard to get above the noise and get PR coverage for a radio interview – however, thinking things through a little differently and being honest and true can sometimes work …

Student Radio Awards 2012 nominees

The radio talent of tomorrow get their first glimpse of radio success as nominations for the 2012 Student Radio Awards were announced tonight including nominations for the much anticipated “Best Marketing & Station Sound” gong.

Applying change: the risks and rewards

Change is inevitable, but can it help enhance creativity or does it risk turning a good thing bad?

The BBC Radio 1 breakfast promo

Watch Nick Grimshaw’s teaser tv promo. Now with added music.

What happens when you post your status from the wrong account?

In today’s every increasing social connected world – the role of social media as a comms tool for radio stations is ever more apparent – what happens when you slip up?

Earshot Creative Review, June 2012

In our monthly downloadable podcast Dan Mumford from BBC Radio 1 and1Xtra and Absolute Radio’s Brian Murphy share the stories behind their Sony Radio Academy Award successes with Steve Martin.

A little piece of your mind

There’s more to positioning than just choosing a music format and Ben Cooper has given away a big clue to BBC Radio 1’s future direction.

Put your promotion centre stage

A lesson in prioritisation from BBC Radio 1’s Chris Moyles as he announces the Hackney Weekend line-up.

Earshot Creative Review, festive show

It’s the festive edition of the Earshot Creative Review production podcast. So good, we posted it twice.

Earshot Creative Review, festive show

Direct from London’s Theatreland we play 2011’s greatest promotional audio with the people who made it. Get the podcast in two festive downloads.

1Xtra live multiplatform tour

All this week, national digital station 1Xtra is ‘on the road’ with their 1Xtra Live Tour. Earshot takes a look at how they’re delivering the tour across multiple touchpoints including on air, TV and the social web.

Radio 1 Teen Awards TV trail

Here at Earshot we do like a great TV trail. Come and take a closer look at the new BBC TV trail for the forthcoming Radio 1 Teen Awards event.

Bitchy fun

Imaging aficionados will be familiar with the current style of identity used by BBC Radio 1. It’s created by PureTonic and features...