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Promotional ideas and technique. Always radio, always positive.

Making your mind up

Rescan your DAB, update your RadioPlayer and iPlayer Radio apps, Britain’s newest, most fleetingest radio station is just about...

BBC Eurovision station pops-up to boost digital

BBC Radio 2 invests in original content for the Eurovision Song Contest to help push digital listening.

The 2014 Brits Awards on radio, Paddy Power and a stunt

Earshot takes a look at some of the great Brits 2014 PR stunts and radio coverage.

BBC Radio 2 changes its tune

Listeners to the UK’s favourite station, BBC Radio 2, are getting used to a new melody on its station jingles. Here’s why and how to learn the new melody.

Earshot podcast: 2013 Sony winners

Radio 4 collides with Jack FM while Radio 2 keeps on smiling as James Stodd, Richard Culver and Chris Reay play their award winning audio in our production podcast. Download and enjoy.

The last switchover

In 1990 the BBC had to switch Radio 2 listeners from AM to FM. Such a big task calls for a big radio.

2013 Sony Radio Academy award winners review

Earshot Creative takes a look at some of the winners of this years Sony Awards in the production and marketing awards.

Tony Blackburn’s pick of the jingles

Two radio legends work together again as Jam Creative Productions of Dallas produces jingles for Tony Blackburn. Hear the jingles here.

Earshot Creative Review, July 2012

It’s an anorak’s lock-in as Chris Reay unzips the new BBC Radio 2 jingle package, exclusively for Earshot Creative.

Not what your ears were expecting

BBC Radio 2’s scheduling shake-up returns for a second year. See the tv trailer and read why Steve thinks it’s a brilliant promotion.

Earshot Creative Review, March 2012

Our monthly podcast. Matt Clark and Chris Reay reveal the secrets behind the production at Magic 105.4 and BBC Radio 2 and play their favourite promos.

BBC Radio 2 turned upside down

One way to challenge perceptions is to take a fresh perspective on what’s always been there. Until I lived in Scotland I thought...

Creative Review for September

Chris Reay is in charge of station sound and promotions at BBC Radio 2 and BBC 6 Music. This month we get inside the creative hubs of...