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Promotional ideas and technique. Always radio, always positive.

Tea and sympathy

One BBC Local Radio station demonstrates its concern for older listeners with a unique tea-fuelled event.

Earshot Creative Review, October 2012

From Gateshead, winners of the BBC Local Radio Gillard award for best station promotion. Meet Chris Wood and Richard Latto and hear their audio in this month’s podcast.

Blanket coverage

What’s your first reaction when you wake up to 5 to 10cm of snow, as much of Southern England did today? If you work in local radio...

Time for more change

The radio news in our little town of Petersfield (population 13,000) is that our local station Delta Radio is to merge with its...