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Promotional ideas and technique. Always radio, always positive.

Horror on Headphones

Sound can be a pretty powerful thing and this Halloween the team at BBC Radio 4 are using sound to scare.

Visualised radio: great for art

See how one radio programme used a simple video format to enhance an interview about photography.

BBC Radio 1’s Big Weekend mashup video

Radio 1 launch mash up video for their Big Weekend sampling 50 tracks by 34 artists. Check out the video & Pro Tools session here.

How Periscope can be useful to radio

You may have heard the word ‘lets get on periscope’, ‘let’s ‘periscope that’ but what actually is this new app and how can radio use it?

Radio social media in summer 2014

Earshot explores social media techniques that we expect could get bigger in the coming months.

Want to learn more about being a voiceover?

Aspiring female voiceovers will get the chance to receive top industry training thanks to a Sound Women training event on 10th July.

Making your mind up

Rescan your DAB, update your RadioPlayer and iPlayer Radio apps, Britain’s newest, most fleetingest radio station is just about...

EastEnders uses radio for its biggest ever storyline

The death of EastEnders character Lucy Beale is touted as its bigger ever storyline. Radio promotion is central to the marketing.

BBC Radio 3 on the Southbank

BBC Radio 3 is taking up a residency with a pop up radio station at London’s Southbank centre for a fortnight of listener events, concerts and workshops.

Radio 4 plans comedy push in digital marketing campaign

Radio 4 has kicked off a social media campaign to push their comedy offering which taps into Twitter to try to expand its audience.

The making of the BBC’s Lincoln lip dub

The inside story of the epic Lincoln lip-dub video from executive producer Charlie Partridge.

How BBC Radio 1 thought different to create worldwide PR

It’s very hard to get above the noise and get PR coverage for a radio interview – however, thinking things through a little differently and being honest and true can sometimes work …

Radio in the classroom

Steve Martin takes a look at some connections between schools and radio.

The BBC Radio 1 breakfast promo

Watch Nick Grimshaw’s teaser tv promo. Now with added music.

Eastenders’ consistent messaging across radio and TV

Eastenders uses both TV creative and radio creative to promote the return of Sharon. See how the creatives differ to help create a variety of emotional connections with the audience.

1Xtra’s new terrapin tv ad

National digital urban music station 1Xtra launches a wild new tv promo as it celebrates its highest audience to date.

The 2012 London Olympics on radio – preview

In just a few days time – the eyes of the world will be on a small town in East London as the Olympic games descends on London. Earshot takes a look at how radio will be playing its part to bring coverage to life.

The London Olympics through others’ eyes

One event, many promo styles. How tv channels around the world are projecting the 2012 London Olympics.

Wimbledon, as heard around the world

How the BBC’s coverage of Wimbledon is being promoted on radio around the world.

The Hobsons voicesearch competition

We’re searching for new voice talent with some of our friends from across the radio industry. The top prize is 12 months artist representation from Hobsons. The shortlist will be announced in September.