Pages Navigation Menu

Promotional ideas and technique. Always radio, always positive.

Listeners win a house with Heart

A family has won a new house with Heart in the West Midlands. See the video of the winning moment.

Madonna and the street teams of Birmingham

Open your Heart goodie bag: when Madonna played Birmingham, Heart muscled-in brilliantly without taking formal sponsorship.

Smooth Radio to launch ‘Feed Your Soul’ campaign

Smooth Radio is launching their new ‘Feed Your Soul’ campaign to help drive listeners in key areas such as Manchester and Birmingham. Earshot takes a look ..

Birmingham radio drama comes up to Scratch

Radio drama’s in pretty good health. Now a new generation of producers is making dramatised stories in sound in Birmingham.

Free Radio tv creative

Earshot takes a look at Orion Media’s new TV creative, running across the Midlands throughout May.

Capital launches poster campaign in London and Birmingham

It seems to be all systems go in the marketing department at Global Radio’s hit music network right now as Capital FM launches a regional poster campaign.

How do you launch an on air promotion?

Earshot shines some light into how Birmingham’s BRMB are launching their station promotion – The Shadow.

How to make a core artist video showcase

Here’s how to make a core artist video showcase, as demonstrated by Birmingham’s brmb.

Livin’ la Vida local with BRMB

How a city station stirred up debate to underline its local roots.

The Capital FM Flashmobs

On Monday morning – a handful of Galaxy stations across the UK joined together with a handful of ‘Hit Music’ stations to...