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Promotional ideas and technique. Always radio, always positive.

Nine strategic questions all creatives should ask

Writing for Earshot Creative, strategic media consultant Dirk Anthony says creatives would serve their businesses and their audiences better if only they’d stop and think.

Who’s afraid of the big brand wolf?

Brand-led radio is here to stay so let’s develop the brands that will rule the world, says Steve Martin.

Things get sold on brand and image

How important is brand and image in today’s radio landscape? Earshot examines how clear brand values affect the consumer’s propensity to engage in the product.

Real Radio has a Real Rebrand

GMG have soft launched a rebrand with their portfolio of Real Radio radio stations ahead of an outdoor and digital advertising campaign- Earshot takes a look.

A sonic rebrand for Absolute Radio

Absolute Radio has rolled out a new sonic identity for the station to run alongside its Faces For Radio marketing campaign.

Aliens take over Kerrang Radio to promote film

Ever since the Brand Integration rule change in 2010 – there’s been some pretty neat stuff coming out of the speakers across the UK. Here’s an example of how a film release took over editorial in an imaginative and creative way on Kerrang Radio

The sonic brand trigger in action

Crabbie’s create a great sonic brand trigger for their advertising that consumers are enjoying this Christmas.

How do you involve your listeners?

Do you ever step back and think – “how can we involve the listener more?”. After all, the listeners are the one that ticks your station in the diary. Listener are strange creatures who make or break your station. You can have the best Breakfast DJ in the world – but if no one listens – then there’s not much use!

Absolute Radio launches ‘On the Road’ sampling service

Absolute Radio is launching a brand new sampling product to go hand in hand with their on air and online S&P opportunities. Absolute Radio ‘On the Road’ is a fully integrated sampling service which utilises on-air and digital messages to send a brand’s audience directly to product.

Brand integration on radio: what it means for brands

Now that Ofcom has relaxed the rules on brand integration, Jonathan Jacob provides practical examples of what brands can do on the radio.

Student Radio awards 2009: meet a winner

Last Tuesday night I was invited to attend the Student Radio Awards as a judge of the competition. Student Radio delivered a well-produced...

The tiny copy change that shifted perception worldwide

It seldom does any harm to suck-up to the boss. At least that’s what I keep telling my team. So you won’t be surprised to hear...