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Promotional ideas and technique. Always radio, always positive.

Capital FM tv spot, August 2016

Details of the latest advertising campaign for Capital’s stations in the UK.

Radio social media in summer 2014

Earshot explores social media techniques that we expect could get bigger in the coming months.

Google uses radio to bring voice search app to life

Google runs its first ever radio campaign to promote its new voice search app with a bespoke takeover of Capital FM weather.

Ubisoft run innovative ads using Shazam for game release

To celebrate the release of video game ‘Watch Dogs’ Ubisoft haa produced an innovative ad format allowing listeners to view the trailer and additional content with their smartphone.

The sound of your station – masterclass

Chris Nicoll – Head of Production at Capital FM and Capital XTRA gives his top tips to upcoming producers on how to get the best for their on-air station sound.

Capital FM gets local for The Selfie Song

The “Selfie Song” by The Chainsmokers has inspired Capital FM breakfast teams to create fun engaging content in their own local style.

The 2014 Brits Awards on radio, Paddy Power and a stunt

Earshot takes a look at some of the great Brits 2014 PR stunts and radio coverage.

Capital FM, back with a new tv spot

No, it’s not made from Lego but there’s still lots to like about this.

6 cool radio things in January 2014

If you’ve spent the month doing dry January and those extra hours in the gym – then there’s a few tidbits out there that you may have misted. Here’s Earshot’s handy run down of cool things in radio marketing, promotions and production in January 2014.

How Extra stations achieve critical mass for radio brands

How the announcement by Global Radio that it will launch Capital XTRA makes the brand a little bit bigger, broader and more certain to retain critical mass in a competitive market.

Capital FM launches new TV advert

Capital FM, the UK’s Hit Music Network launches a new TV creative today featuring the likes of Taylor Swift, will i am and Jessie J.

2013 Arqiva commercial radio award winners

Earshot Creative takes a look at the 2013 Arqiva Commercial Radio Award winners in the Marketing, Imaging and Production categories.

A new recipe at Capital FM

With a radio network, tv channel, online and social media platforms, what seems the next logical brand extension for Capital FM? A burger, of course!

Capital TV marketing campaign launches across the UK

The UK’s biggest radio group Global Radio launches a nationwide marketing campaign for their new Capital TV station.

I’m sure I’ve seen this TV advert before…

A new TV ad has surfaced from Power 96.1 in Atlanta … looks a little familiar?

2012 Arqiva award winners review

So, in what seems like a timely tradition with Earshot – lets take a look into some of the production and marketing worthy winners at the 2012 Arqiva Commerical Radio Awards.

The 2012 Capital FM Summertime Ball mashup

Another amazing composition featuring all the artists in Capital FM’s Summertime Ball. See the video.

How can a radio station be social?

As Capital FM scores a place in the top 100 social brands chart we ask whether radio is the original social media.

Things get sold on brand and image

How important is brand and image in today’s radio landscape? Earshot examines how clear brand values affect the consumer’s propensity to engage in the product.

Capital launches poster campaign in London and Birmingham

It seems to be all systems go in the marketing department at Global Radio’s hit music network right now as Capital FM launches a regional poster campaign.