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Promotional ideas and technique. Always radio, always positive.

How Periscope can be useful to radio

You may have heard the word ‘lets get on periscope’, ‘let’s ‘periscope that’ but what actually is this new app and how can radio use it?

Ubisoft run innovative ads using Shazam for game release

To celebrate the release of video game ‘Watch Dogs’ Ubisoft haa produced an innovative ad format allowing listeners to view the trailer and additional content with their smartphone.

The sound of your station – masterclass

Chris Nicoll – Head of Production at Capital FM and Capital XTRA gives his top tips to upcoming producers on how to get the best for their on-air station sound.

6 cool radio things in January 2014

If you’ve spent the month doing dry January and those extra hours in the gym – then there’s a few tidbits out there that you may have misted. Here’s Earshot’s handy run down of cool things in radio marketing, promotions and production in January 2014.

Capital XTRA wants curious listeners

With more safety risks per second than any other radio station promo spot you’ve seen this year, Capital XTRA believes the future belongs to the curious.