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Promotional ideas and technique. Always radio, always positive.

The radio ads that control your mobile

How Toyota got Siri-ous with radio ads to keep Swedish drivers safe on the road.

The Real Radio car boot sale

Real Radio hosts a branded car boot sale in Manchester this weekend – is this genius marketing or pure tack?

Jack up your van

Remember the radio station car sticker? Tacky in more ways than one. The guys at Jack FM on the South Coast have gone one step further.

The radio ad you can read

Thanks to @Ceraward from Newstalk, Ireland and @ukRAB for this nice spot that they’ve just RT’ed on Twitter. ¬†An advertiser in...

Putting listeners in their place

Where are our listeners listening, and how does that affect the way we promote ourselves?