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Ideas and technique in radio promotion with case studies and the Earshot podcast.

Radio in the classroom

Steve Martin takes a look at some connections between schools and radio.

One Direction recreated by Fun Kids

How about a radio station music video that isn’t the Harlem Shake? Good. You’ve come to the right place…

A lesson in advertising from a Dublin baby

Just like a baby’s mind, a great radio spot should contain only simple, single-minded thoughts. Here’s one spot that stands...

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