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Promotional ideas and technique. Always radio, always positive.

Absolute Radio launches ‘Stand-Ups at Breakfast’ ad campaign

Absolute Radio has unveiled a new marketing campaign to promote their comedy offering featuring Christian O’Connell and Frank Skinner.

2013 Arqiva commercial radio award winners

Earshot Creative takes a look at the 2013 Arqiva Commercial Radio Award winners in the Marketing, Imaging and Production categories.

2013 Sony Radio Academy award winners review

Earshot Creative takes a look at some of the winners of this years Sony Awards in the production and marketing awards.

Absolute launches Breakfast Show marketing campaign

There’s nothing like getting your listeners to champion your show and station. Here’s the latest example from Absolute Radio that’s helping get Christian O’Connell to the top of the Breakfast charts.

Absolute Radio refreshes Faces For Radio campaign

Roadside and in-car audiences become target audience for Absolute Radio in its next stage of their long running outdoor advertising campaign with new dynamic digital creative.

Christian O’Connell on a mobility scooter

The team behind the Christian O’Connell Breakfast Show on Absolute Radio have been talking about the ‘Mobility Scooter Grand...

P&M Awards preview 2009

If the UK radio industry was sufficiently well organised to have such a thing as a “Radio Promotions and Marketing Calendar”...