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Promotional ideas and technique. Always radio, always positive.

Earshot podcast: David Lloyd and Colin Kelly

In the Earshot podcast, David Lloyd prioritises positive writing over fussy production and Colin Kelly unveils a new radio scheme for schools in Scotland. Plus festive ads.

The sonic brand trigger in action

Crabbie’s create a great sonic brand trigger for their advertising that consumers are enjoying this Christmas.

Festive listening 2011

If you get a bit of time over the festive season to treat your ears to some aural pleasures here are Earshot’s recommeded radio and production-related listening choices.

Digital Radio Christmas Promotion and talkSPORT limerick

A major multimedia marketing campaign across Christmas helps to push DAB Radio sales including a bespoke creative at talkSPORT

The BBC One Christmas promo

Unlike in radio, television viewers tend to choose between programmes not stations. Most tv promos therefore drive appointments to view....