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Promotional ideas and technique. Always radio, always positive.

6 cool radio things in January 2014

If you’ve spent the month doing dry January and those extra hours in the gym – then there’s a few tidbits out there that you may have misted. Here’s Earshot’s handy run down of cool things in radio marketing, promotions and production in January 2014.

2013 Arqiva commercial radio award winners

Earshot Creative takes a look at the 2013 Arqiva Commercial Radio Award winners in the Marketing, Imaging and Production categories.

Classic FM and Laithwaite’s Wine: a case study

Great commercial relationships just keep on giving so let’s raise a glass to the partnership between Laithwaite’s Wine and Classic FM.

Classic FM’s supermarket flashmob

Musicians and singers surprise shoppers at Morrisons as Classic FM celebrates 20 years on the air. See what happened.

Classic FM relaunch Facebook page with classical music timeline

Classic FM have re-launched their Facebook page with a beautifully presented Classical music timeline, making great use of Facebook’s page features.

Earshot Creative Review, festive show

It’s the festive edition of the Earshot Creative Review production podcast. So good, we posted it twice.

Earshot Creative Review, festive show

Direct from London’s Theatreland we play 2011’s greatest promotional audio with the people who made it. Get the podcast in two festive downloads.

Sony Radio Academy awards 2011 marketing winners

It’s been a busy time for the radio industry with both the Sony Radio Academy Awards and RAJAR day combined. There’s certainly been...

Listen now

We all know that a good way to drive trial of your radio station is make it available in a new place. That’s what Classic FM has...

Illegal horseplay

Here’s a lovely story from the Telegraph entitled  Woman who plays classical music to soothe horses told to get licence. On the face...