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Promotional ideas and technique. Always radio, always positive.

Community Radio awards 2016 preview

Martin Steers of the Community Radio Awards explains why he wants to celebrate the sector’s best work and its volunteers.

The new RadioPlayer campaign

This week sees the launch of a new extensive multi-platform campaign to promote Radioplayer to a wider audience encompassing radio ads, Google Admob banners, Facebook ads, Twitter, online and digital outdoor display.

An everyday idea made brilliant

We buy your groceries. We pay your electricity bill. We fill your petrol tank. You’ll hear these radio promotions all over the world...

And now for our older listeners…

CD by Ray Martin (no relation) I didn’t ask Doug his age. His working life seemed far more interesting. He’d completed at least four...

Reasons to be cheerful. Number 4.

Radio is cheap to make. My first studio job involved making the sound effects on The Archers. It’s tougher than it sounds. You have...