Could we be seeing digital audio finally getting a share of the spotlight in 2015?
To celebrate the release of video game ‘Watch Dogs’ Ubisoft haa produced an innovative ad format allowing listeners to view the trailer and additional content with their smartphone.
A new campaign for Radioplayer breaks on Boxing Day. Every commercial and community station in the UK can get involved.
LBC.co.uk gets a bit of makeover with new editorial highlights and commercial integration – Earshot takes a look.
This week sees the launch of a new extensive multi-platform campaign to promote Radioplayer to a wider audience encompassing radio ads, Google Admob banners, Facebook ads, Twitter, online and digital outdoor display.
How loyal are listeners to their favourite stations? It’s time for a look at the facts. Here’s what the data shows.
As Capital FM scores a place in the top 100 social brands chart we ask whether radio is the original social media.
Classic FM have re-launched their Facebook page with a beautifully presented Classical music timeline, making great use of Facebook’s page features.
Are you ‘pinning’? Earshot shares some practical tips on how radio stations can engage new audiences with the popular ‘Pinterest’ social media network – after all .. a picture is worth a thousand words.
Kiss Breakfast launch a vibrant outdoor campaign across London with interactive QR code.
Roadside and in-car audiences become target audience for Absolute Radio in its next stage of their long running outdoor advertising campaign with new dynamic digital creative.
A major multimedia marketing campaign across Christmas helps to push DAB Radio sales including a bespoke creative at talkSPORT
Two radio blog posts reached my eyeballs this evening. One is an articulate, properly-researched essay, setting out some challenges that...
After spending the best part of fifteen years working in radio promotions, navigation and presentation I’m changing. By the end of...
According to Ofcom, something close to ten million UK households use the Freeview digital terrestrial tv platform as their primary means...