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Promotional ideas and technique. Always radio, always positive.

The 2015 buzz around digital audio

Could we be seeing digital audio finally getting a share of the spotlight in 2015?

Ubisoft run innovative ads using Shazam for game release

To celebrate the release of video game ‘Watch Dogs’ Ubisoft haa produced an innovative ad format allowing listeners to view the trailer and additional content with their smartphone.

Smart radio stations are promoting the UK Radioplayer this Christmas

A new campaign for Radioplayer breaks on Boxing Day. Every commercial and community station in the UK can get involved.

LBC.co.uk gets a spring clean

LBC.co.uk gets a bit of makeover with new editorial highlights and commercial integration – Earshot takes a look.

The new RadioPlayer campaign

This week sees the launch of a new extensive multi-platform campaign to promote Radioplayer to a wider audience encompassing radio ads, Google Admob banners, Facebook ads, Twitter, online and digital outdoor display.

Testing our loyalty

How loyal are listeners to their favourite stations? It’s time for a look at the facts. Here’s what the data shows.

How can a radio station be social?

As Capital FM scores a place in the top 100 social brands chart we ask whether radio is the original social media.

Classic FM relaunch Facebook page with classical music timeline

Classic FM have re-launched their Facebook page with a beautifully presented Classical music timeline, making great use of Facebook’s page features.

Pinterest: what’s in it for radio?

Are you ‘pinning’? Earshot shares some practical tips on how radio stations can engage new audiences with the popular ‘Pinterest’ social media network – after all .. a picture is worth a thousand words.

Kiss launches Interactive Outdoor Ad

Kiss Breakfast launch a vibrant outdoor campaign across London with interactive QR code.

Absolute Radio refreshes Faces For Radio campaign

Roadside and in-car audiences become target audience for Absolute Radio in its next stage of their long running outdoor advertising campaign with new dynamic digital creative.

Digital Radio Christmas Promotion and talkSPORT limerick

A major multimedia marketing campaign across Christmas helps to push DAB Radio sales including a bespoke creative at talkSPORT

How do you feel about radio?

Two radio blog posts reached my eyeballs this evening. One is an articulate, properly-researched essay, setting out some challenges that...

And now for something completely different

After spending the best part of fifteen years working in radio promotions, navigation and presentation I’m changing. By the end of...

Freeview

According to Ofcom, something close to ten million UK households use the Freeview digital terrestrial tv platform as their primary means...