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Ideas and technique in radio promotion with case studies and the Earshot podcast.

Facebook Live for radio

Jonathan Cresswell of Aiir believes Facebook Live is ripe for radio to exploit. In this guest post he explains its virtues and how to get the best from the platform.

The new RadioPlayer campaign

This week sees the launch of a new extensive multi-platform campaign to promote Radioplayer to a wider audience encompassing radio ads, Google Admob banners, Facebook ads, Twitter, online and digital outdoor display.

What happens when you post your status from the wrong account?

In today’s every increasing social connected world – the role of social media as a comms tool for radio stations is ever more apparent – what happens when you slip up?

How can a radio station be social?

As Capital FM scores a place in the top 100 social brands chart we ask whether radio is the original social media.

Classic FM relaunch Facebook page with classical music timeline

Classic FM have re-launched their Facebook page with a beautifully presented Classical music timeline, making great use of Facebook’s page features.

Breakfast in the Afternoon

Bauer has launched ‘The Kiss Breakfast Takeaway’ – a bitesized chunk of the best bits of the Breakfast Show. Earshot takes a look.

You choose the news

Last week, the news team at Metro Radio handed over their years of journalistic training to the listener and let them ‘choose the...

A likely trend

Here’s an advertising innovation I spotted this week in Africa. MyJoyOnline is a website in Ghana that has grown from the popular...

New marketing campaign for the launch of the 95-106 Capital FM Network

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Where talking about Facebook on air is banned

Public radio in Sweden has been instructed not to encourage listeners to go and find them on Facebook. It’s against the law. The...

The rise of mobile

[audio:http://earshotcreative.com/wp-content/uploads/2010/01/ACON_SkyyPower.mp3|titles=”Radio promo from BBC and SkyyPower FM of...

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