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Promotional ideas and technique. Always radio, always positive.

LBC ad campaign uses real time dynamic video

LBC launches breaking news-style ads that are live in four hours, using real-time, dynamically served video.

Advertisers primed for X launch

Five key facts about Radio X from a B2B perspective that have helped advertisers to plan their campaigns.

Heart’s Summer marketing campaign

This Summer, Global breaks national media campaign for Heart to position the station as the ultimate station of the Summer.

Global Radio presenters star in BT campaign

BT’s latest campaign runs across the Global Radio network with unique talent-led creative for each brand.

The 2015 buzz around digital audio

Could we be seeing digital audio finally getting a share of the spotlight in 2015?

Using radio to raise charity awareness

Radio has always been at the backbone of raising money and awareness for good causes for years – this case study looks at Wear It Pink day for Breast Cancer Care on Heart and heat radio.

Global Radio creative, centre stage in Edinburgh 2014

Global Radio will put the art of radio creativity centre stage at this years Edinburgh Fringe Festival with ‘Open Studio Sessions’

Google uses radio to bring voice search app to life

Google runs its first ever radio campaign to promote its new voice search app with a bespoke takeover of Capital FM weather.

Global’s Newsroom and other new brands

As Global Radio introduces an on-air concept of “The Global Newsroom”, Steve Martin follows the trend to higher-level brands.

Olly Murs gives it some Heart in TV ad

Take a look at the new Heart TV advert which launches this weekend featuring Olly Murs and the ‘Heart Hands’ gesture to amplify the station strap line .. ‘Give It Some Heart’.

XFM’s Jon Holmes Tattoo Goes Global

XFM’s Breakfast Presenter Jon Holmes goes “Global” with his new backside tattoo – take a listen to the audio.

The Co-op uses radio tactically for baby George

The Co-Operative is running tactical radio ads across the commercial radio industry to celebrate the birth of the royal baby – take a listen here!

2013 Arqiva commercial radio award winners

Earshot Creative takes a look at the 2013 Arqiva Commercial Radio Award winners in the Marketing, Imaging and Production categories.

How Playstation told stories with radio

To promote Playstation 3’s latest game – The Last of Us – the marketing team at Sony have used the original storytelling feature of radio to develop their latest ad campaign.

LBC.co.uk gets a spring clean

LBC.co.uk gets a bit of makeover with new editorial highlights and commercial integration – Earshot takes a look.

Brian Blessed voices local ads in Cornwall

Big talent for a small local advertiser? Heart made it possible for a client in Cornwall.

Who’s afraid of the big brand wolf?

Brand-led radio is here to stay so let’s develop the brands that will rule the world, says Steve Martin.

Capital TV marketing campaign launches across the UK

The UK’s biggest radio group Global Radio launches a nationwide marketing campaign for their new Capital TV station.

Student Radio Awards 2012 nominees

The radio talent of tomorrow get their first glimpse of radio success as nominations for the 2012 Student Radio Awards were announced tonight including nominations for the much anticipated “Best Marketing & Station Sound” gong.

Hobsons Voicesearch shortlist announced

Meet the four shortlisted candidates in our competition to find and reward new, unsigned British voice talent.