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Promotional ideas and technique. Always radio, always positive.

Things get sold on brand and image

How important is brand and image in today’s radio landscape? Earshot examines how clear brand values affect the consumer’s propensity to engage in the product.

Real Radio creates smiles with latest radio promotion

Last month we reported about the launch of the new Real Radio marketing strategy which centered on a ‘real good, feel good’ comms message. This month the group launches a street promotion to amplify that message.

Real Radio has a Real Rebrand

GMG have soft launched a rebrand with their portfolio of Real Radio radio stations ahead of an outdoor and digital advertising campaign- Earshot takes a look.

Digital Radio Christmas Promotion and talkSPORT limerick

A major multimedia marketing campaign across Christmas helps to push DAB Radio sales including a bespoke creative at talkSPORT

Route into radio

Skillset and The Radio Academy have launched a fantastic new resource today called Route Into Radio. It gives young people a real insight...

Is the Fugitive a Renegade or a Shadow of its former self?

We present a first in our ‘Guest Blog’ from John Myers – Chief Executive Officer of the Radio Academy. This month BRMB...

New Ad Campaign for Smooth Radio

Smooth Radio have announced plans for a regional outdoor campaign to promote its Breakfast Show host, Simon Bates – who joined the...

Creative Review for November

Left to right: Chris Stevens, Steve Martin and Steve Taylor. Picture by Channelle Stacey. November’s review is here with Chris...

P&M Awards preview 2009

If the UK radio industry was sufficiently well organised to have such a thing as a “Radio Promotions and Marketing Calendar”...