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Promotional ideas and technique. Always radio, always positive.

50 Shades of Grey on the radio

Lots of radio stations are using the much anticipated film release of 50 Shades of Grey as a theme to create exciting promotions and digital content. Earshot goes under the covers (!) and takes a look.

Liverpool’s Juice FM launches new breakfast show

Liverpool’s Juice FM launches new Breakfast Show but does their launch marketing look a little familiar?

The love of radio

Read how a wonderful moment in Jonathan Jacob’s day demonstrates just how much people love radio.

Earshot Creative Review for January 2011

Ben Townsend, Steve Martin and Jonathan JJ Jacob. Our guests this month are JJ (Jonathan Jacob) of First Radio Sales and recent graduate...