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Promotional ideas and technique. Always radio, always positive.

Kerrang Radio to launch Smart TV app

Bauer Radio launch new Smart TV app for the Kerrang radio brand in as part of a partnership with local digital agency.

Aliens take over Kerrang Radio to promote film

Ever since the Brand Integration rule change in 2010 – there’s been some pretty neat stuff coming out of the speakers across the UK. Here’s an example of how a film release took over editorial in an imaginative and creative way on Kerrang Radio

Creative Review for November

Left to right: Chris Stevens, Steve Martin and Steve Taylor. Picture by Channelle Stacey. November’s review is here with Chris...

Product placement: how it could sound

Since June, the UK regulator Ofcom has been consulting on relaxing the rules that govern commercial communications in radio programming....