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Promotional ideas and technique. Always radio, always positive.

Campaign secrets of ‘Magic in New York’

Inside one of Bauer’s top 3 campaigns of the year, with Head of Film, Sarah Clarke.

The 2014 Brits Awards on radio, Paddy Power and a stunt

Earshot takes a look at some of the great Brits 2014 PR stunts and radio coverage.

Please Hold Caller, Bauer’s interactive competition:

Bauer Radio’s Magic Network across the North of England has launched a competition where listeners can compete against up to 20-thousand others at the same time.

Tapping into the YouTube sharing habit

The down-and-dirty way to make your radio production spots shareable via YouTube.

Magic launches new print campaign in London

Magic 105.4 has ran a celebratory press campaign this week in the Metro and Evening Standard – take a look.

Earshot Creative Review, March 2012

Our monthly podcast. Matt Clark and Chris Reay reveal the secrets behind the production at Magic 105.4 and BBC Radio 2 and play their favourite promos.

Magic’s new TV ad

This time last year, we posted about a new magic TV creative running across London using the sounds of two Magic key anthemic tracks,...

Magic’s bus stop trialling

Magic 105.4 used innovative outdoor display advertisers to engage advertisers during the busy Christmas period across London.

Maybe advertising does work after all

Matthew Rouse, account director at Mindshare, gives an agency view on RAJAR’s Winners & Losers and National Brands…...

Creative Review for November

Left to right: Chris Stevens, Steve Martin and Steve Taylor. Picture by Channelle Stacey. November’s review is here with Chris...