This Summer, Global breaks national media campaign for Heart to position the station as the ultimate station of the Summer.
Earshot takes a look at the latest trade marketing campaign for the industry launched by the Australian Commercial Radio trade body.
Absolute Radio has unveiled a new marketing campaign to promote their comedy offering featuring Christian O’Connell and Frank Skinner.
Heart launches a new marketing campaign in former Real Radio areas and Earshot Creative takes a look.
Radio 4 has kicked off a social media campaign to push their comedy offering which taps into Twitter to try to expand its audience.
Earshot Creative takes a look at the 2013 Arqiva Commercial Radio Award winners in the Marketing, Imaging and Production categories.
Get some ideas from the broadcasters of tomorrow with five nifty marketing ideas from student radio in this guest blog post from Stephen Dew
TED talks are based around “ideas worth spreading”. Earshot compiles 10 TED talks to inspire radio creatives.
Sunday night on Real and Smooth means the Boots Feel Good Forum with Kate Thornton.
This week sees the launch of a new extensive multi-platform campaign to promote Radioplayer to a wider audience encompassing radio ads, Google Admob banners, Facebook ads, Twitter, online and digital outdoor display.
This weekend (if you include Monday) saw seven big FA Cup games played with all commentary coming from the big shots over at talkSPORT – so seven magnificent games is the perfect excuse to be a little bit creative with a promo trail, no?!
Magic 105.4 has ran a celebratory press campaign this week in the Metro and Evening Standard – take a look.
Hot 89.9 received worldwide PR coverage from One Direction interview – but is this a stunt or real thing?
There’s nothing like getting your listeners to champion your show and station. Here’s the latest example from Absolute Radio that’s helping get Christian O’Connell to the top of the Breakfast charts.
A new TV ad has surfaced from Power 96.1 in Atlanta … looks a little familiar?
National digital urban music station 1Xtra launches a wild new tv promo as it celebrates its highest audience to date.
Sometimes you just can’t plan the PR you will get .. take a look at how Kiss received worldwide coverage of their Olympic events partnership and how they’ve brought it to life for their listeners.
What makes a good leader? Why are leaders different? Are we born leaders? I met four strong media industry leaders to give me a fascinating insight into leadership within such a unique and powerful industry.
Smooth Radio is launching their new ‘Feed Your Soul’ campaign to help drive listeners in key areas such as Manchester and Birmingham. Earshot takes a look ..
How important is brand and image in today’s radio landscape? Earshot examines how clear brand values affect the consumer’s propensity to engage in the product.