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Promotional ideas and technique. Always radio, always positive.

Heart’s Summer marketing campaign

This Summer, Global breaks national media campaign for Heart to position the station as the ultimate station of the Summer.

Radio: It’s a love thing

Earshot takes a look at the latest trade marketing campaign for the industry launched by the Australian Commercial Radio trade body.

Absolute Radio launches ‘Stand-Ups at Breakfast’ ad campaign

Absolute Radio has unveiled a new marketing campaign to promote their comedy offering featuring Christian O’Connell and Frank Skinner.

How Heart arrived – the regional marketing campaign

Heart launches a new marketing campaign in former Real Radio areas and Earshot Creative takes a look.

Radio 4 plans comedy push in digital marketing campaign

Radio 4 has kicked off a social media campaign to push their comedy offering which taps into Twitter to try to expand its audience.

2013 Arqiva commercial radio award winners

Earshot Creative takes a look at the 2013 Arqiva Commercial Radio Award winners in the Marketing, Imaging and Production categories.

5 creative marketing ideas from Student Radio

Get some ideas from the broadcasters of tomorrow with five nifty marketing ideas from student radio in this guest blog post from Stephen Dew

10 inspiring TED talks for radio creatives

TED talks are based around “ideas worth spreading”. Earshot compiles 10 TED talks to inspire radio creatives.

Real and Smooth launch advertiser-funded programming with Boots

Sunday night on Real and Smooth means the Boots Feel Good Forum with Kate Thornton.

The new RadioPlayer campaign

This week sees the launch of a new extensive multi-platform campaign to promote Radioplayer to a wider audience encompassing radio ads, Google Admob banners, Facebook ads, Twitter, online and digital outdoor display.

How talkSPORT brings seven big FA games to life

This weekend (if you include Monday) saw seven big FA Cup games played with all commentary coming from the big shots over at talkSPORT – so seven magnificent games is the perfect excuse to be a little bit creative with a promo trail, no?!

Magic launches new print campaign in London

Magic 105.4 has ran a celebratory press campaign this week in the Metro and Evening Standard – take a look.

The Zayn Malik interview that smells like a stunt

Hot 89.9 received worldwide PR coverage from One Direction interview – but is this a stunt or real thing?

Absolute launches Breakfast Show marketing campaign

There’s nothing like getting your listeners to champion your show and station. Here’s the latest example from Absolute Radio that’s helping get Christian O’Connell to the top of the Breakfast charts.

I’m sure I’ve seen this TV advert before…

A new TV ad has surfaced from Power 96.1 in Atlanta … looks a little familiar?

1Xtra’s new terrapin tv ad

National digital urban music station 1Xtra launches a wild new tv promo as it celebrates its highest audience to date.

Boris Johnson gets stuck on the Kiss Zip Line

Sometimes you just can’t plan the PR you will get .. take a look at how Kiss received worldwide coverage of their Olympic events partnership and how they’ve brought it to life for their listeners.

Be yourself, but with skill

What makes a good leader? Why are leaders different? Are we born leaders? I met four strong media industry leaders to give me a fascinating insight into leadership within such a unique and powerful industry.

Smooth Radio to launch ‘Feed Your Soul’ campaign

Smooth Radio is launching their new ‘Feed Your Soul’ campaign to help drive listeners in key areas such as Manchester and Birmingham. Earshot takes a look ..

Things get sold on brand and image

How important is brand and image in today’s radio landscape? Earshot examines how clear brand values affect the consumer’s propensity to engage in the product.