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Promotional ideas and technique. Always radio, always positive.

Tapping into the YouTube sharing habit

The down-and-dirty way to make your radio production spots shareable via YouTube.

2Day FM’s huge Twilight Saga promotion

2DayFM in Australia give away a ground-breaking one million dollars this week to a lucky Twilight fan. See the video of the moment she won.

Reasons to be cheerful. Number 4.

Radio is cheap to make. My first studio job involved making the sound effects on┬áThe Archers. It’s tougher than it sounds. You have...