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Promotional ideas and technique. Always radio, always positive.

Radio’s rare win at D&AD

A branded radio station for dogs fetched top prize in the D&AD awards this year. Hear the audio.

Skinny dipping in NZ

Is a station-led event based around Skinny Dipping going too far or the perfect way to engage listeners? New Zealand station The Edge gets listeners to bare all.

Great radio station marketing

There are some creative marketing monkeys in radio right now coming up with some nice stand out ideas. Whether they help amplify the...

Production help for New Zealand radio

Please see this open letter from Ande Macpherson in Christchurch, New Zealand. If you’re in radio production he’s appealing...