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Promotional ideas and technique. Always radio, always positive.

How did the LBC debate perform?

LBC achieved mass PR and promotional coverage as a result of hosting the first on air debate between Nick Clegg of the Liberal Democrats and Nigel Farage of UKIP. We explore the scale of it.

LBC’s chance to shine

Promotion and content merge as LBC hosts the first leaders’ debate in the UK this year. See how the station has maximised opportunity from the occasion.