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Promotional ideas and technique. Always radio, always positive.

Ringing some changes on phone numbers

Run a competition or phone-in line? Here’s what radio stations need to know about the new Ofcom price plan proposals.

The radio ad you can read

Thanks to @Ceraward from Newstalk, Ireland and @ukRAB for this nice spot that they’ve just RT’ed on Twitter. ¬†An advertiser in...

Everything changes?

How an innocuous line in a news bulletin fell foul of Ofcom’s rules.

Brand integration on radio: what it means for brands

Now that Ofcom has relaxed the rules on brand integration, Jonathan Jacob provides practical examples of what brands can do on the radio.

Product placement: how it could sound

Since June, the UK regulator Ofcom has been consulting on relaxing the rules that govern commercial communications in radio programming....