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Promotional ideas and technique. Always radio, always positive.

One Direction recreated by Fun Kids

How about a radio station music video that isn’t the Harlem Shake? Good. You’ve come to the right place…

The Zayn Malik interview that smells like a stunt

Hot 89.9 received worldwide PR coverage from One Direction interview – but is this a stunt or real thing?

World Wide radio summit

ReelWorld’s European Director Anthony Gay attended the 2012 World Wide Radio Summit in Los Angeles. This is what he made of it…

Capital FM’s new ad for 2012

Capital FM have revised their stand out TV creative for 2012 featuring a new artist line up designed to promote the UK’s Hit Music station.