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Promotional ideas and technique. Always radio, always positive.

Ringing some changes on phone numbers

Run a competition or phone-in line? Here’s what radio stations need to know about the new Ofcom price plan proposals.

A mistake made in Scotland

Remember to look after your listeners first. How Steve Martin learned this lesson in Glasgow, 20 years ago.

Six tips for using Skype on the radio

Skype calls can sound great on the radio. Here are some tips for getting the most from this free and ubiquitous VoIP platform.