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Promotional ideas and technique. Always radio, always positive.

How did the LBC debate perform?

LBC achieved mass PR and promotional coverage as a result of hosting the first on air debate between Nick Clegg of the Liberal Democrats and Nigel Farage of UKIP. We explore the scale of it.

The 2014 Brits Awards on radio, Paddy Power and a stunt

Earshot takes a look at some of the great Brits 2014 PR stunts and radio coverage.

The Zayn Malik interview that smells like a stunt

Hot 89.9 received worldwide PR coverage from One Direction interview – but is this a stunt or real thing?

Boris Johnson gets stuck on the Kiss Zip Line

Sometimes you just can’t plan the PR you will get .. take a look at how Kiss received worldwide coverage of their Olympic events partnership and how they’ve brought it to life for their listeners.

How Cliff helped launch Absolute Radio 60s

The launch of Absolute Radio 60s last month saw a blaze of PR activity centred around the fact that the stations playlist would be focusing on the influential bands of the 60s … But not Sir Cliff.