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Promotional ideas and technique. Always radio, always positive.

Hollyoaks turns up the heat

The teams at Bauer Media and Lime Pictures are launching a revolutionary cross platform partnership between the heat brand (including heat...

Creative Review for November

Left to right: Chris Stevens, Steve Martin and Steve Taylor. Picture by Channelle Stacey. November’s review is here with Chris...

Product placement: how it could sound

Since June, the UK regulator Ofcom has been consulting on relaxing the rules that govern commercial communications in radio programming....