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Promotional ideas and technique. Always radio, always positive.

The sound of your station – masterclass

Chris Nicoll – Head of Production at Capital FM and Capital XTRA gives his top tips to upcoming producers on how to get the best for their on-air station sound.

Eleven ways to make your next production even better

Turn up the heat and optimise the effectiveness of your promotions with our handy checklist.

New sound & imaging for Bauer’s Place portfolio

Take a listen to Bauer’s brand new station sound and imaging for their Place portfolio of stations.

6 great resources for learning about Radio

Looking to make your first steps into radio? Need some killer advice? Check out these great hand-picked resources for all you need to know.

Commercial radio drama highlights drink dangers

The team at 96.3 Radio Aire has created a stand-out radio drama series for the NHS to highlight the dangers of drinking. There’s also a fully interactive microsite and prize giveaway.

The art of Radio Imaging Production

In this guest post, Orion Media’s David Lloyd explores the challenges of writing a radio promo script …

Applying change: the risks and rewards

Change is inevitable, but can it help enhance creativity or does it risk turning a good thing bad?

Have a listen to KMFM Kent’s new on air sound

KMFM in Kent get a fresh new sound to the station thanks to Audio Sweets from S2 Blue

Eastenders’ consistent messaging across radio and TV

Eastenders uses both TV creative and radio creative to promote the return of Sharon. See how the creatives differ to help create a variety of emotional connections with the audience.

Just One Cornetto voted catchiest jingle of all time

‘Just one Cornetto’ is the catchiest jingle of all time, with 45 per cent of British adults claiming it pops into their heads against their will.

A new sound for Local Radio

UTV Radio have been working with Music 4 to launch a new imaging package for their local stations across the North West, Midlands, Yorkshire and Wales.

Avoiding the clichés

Guest contributor Alistair Miskin with those radio script clichés that come up time and time again.

The return of the Power Intro in Indonesia

Take a listen to the new sound of HardRockFM in Asia with their ‘Music with Attitude’ power intros.

URN: the kind of noise students make

Student Radio Station, URN in Nottingham picked up Gold for Best Marketing and Station Sound at the 2011 Student Radio Awards. Lou Nash, from URN tells us about how revising the station brand to a more focused ‘student sound’ helped the station win gold.

A game of two halves

This weekend saw a few local footie teams fight for bragging rights in the local derbies. Have a listen to see how radio brings this to life with examples from Radio City, Absolute Radio and Real Radio North East.

Five creative perils

Steve Martin shares five reasons why great creative ideas can end-up making mundane radio. Discover the lurking creative perils and what you can do about them.

How to make a radio promo, apparently

You’ll laugh when you hear this, but how much of it is the truth when you put together your next big station promotion or S&P...

How production used to be done

This is a great fun video introduction to an awards category at the American Mercury Radio Awards from 1995. I have no idea why this has...