BBC Radio 2 invests in original content for the Eurovision Song Contest to help push digital listening.
A new campaign for Radioplayer breaks on Boxing Day. Every commercial and community station in the UK can get involved.
This week sees the launch of a new extensive multi-platform campaign to promote Radioplayer to a wider audience encompassing radio ads, Google Admob banners, Facebook ads, Twitter, online and digital outdoor display.
Duncan Child from media agency, Starcom Mediavest looks into the past six months on Radioplayer – how listeners are using it, the future for the player and what are its commerical opportunities.
Unless you’ve been living under a rock for the past week – you won’t have failed to escape the launch of the new Radioplayer online...