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Promotional ideas and technique. Always radio, always positive.

BBC Eurovision station pops-up to boost digital

BBC Radio 2 invests in original content for the Eurovision Song Contest to help push digital listening.

Smart radio stations are promoting the UK Radioplayer this Christmas

A new campaign for Radioplayer breaks on Boxing Day. Every commercial and community station in the UK can get involved.

The new RadioPlayer campaign

This week sees the launch of a new extensive multi-platform campaign to promote Radioplayer to a wider audience encompassing radio ads, Google Admob banners, Facebook ads, Twitter, online and digital outdoor display.

Which online audio service reaches 6.7m UK users per month?

Duncan Child from media agency, Starcom Mediavest looks into the past six months on Radioplayer – how listeners are using it, the future for the player and what are its commerical opportunities.

The Radioplayer marketing campaign

Unless you’ve been living under a rock for the past week – you won’t have failed to escape the launch of the new Radioplayer online...