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Promotional ideas and technique. Always radio, always positive.

How Heart arrived – the regional marketing campaign

Heart launches a new marketing campaign in former Real Radio areas and Earshot Creative takes a look.

Real and Smooth launch advertiser-funded programming with Boots

Sunday night on Real and Smooth means the Boots Feel Good Forum with Kate Thornton.

The new RadioPlayer campaign

This week sees the launch of a new extensive multi-platform campaign to promote Radioplayer to a wider audience encompassing radio ads, Google Admob banners, Facebook ads, Twitter, online and digital outdoor display.

The Real Radio car boot sale

Real Radio hosts a branded car boot sale in Manchester this weekend – is this genius marketing or pure tack?

Real Radio creates smiles with latest radio promotion

Last month we reported about the launch of the new Real Radio marketing strategy which centered on a ‘real good, feel good’ comms message. This month the group launches a street promotion to amplify that message.

Real Radio has a Real Rebrand

GMG have soft launched a rebrand with their portfolio of Real Radio radio stations ahead of an outdoor and digital advertising campaign- Earshot takes a look.

Earshot Creative Review, February 2012

Our monthly radio production podcast hits the North with producers Chris Stevens, Kate Cocker and Stuart Barrett.

A game of two halves

This weekend saw a few local footie teams fight for bragging rights in the local derbies. Have a listen to see how radio brings this to life with examples from Radio City, Absolute Radio and Real Radio North East.

Great radio station marketing

There are some creative marketing monkeys in radio right now coming up with some nice stand out ideas. Whether they help amplify the...

Is the Fugitive a Renegade or a Shadow of its former self?

We present a first in our ‘Guest Blog’ from John Myers – Chief Executive Officer of the Radio Academy. This month BRMB...

Arresting radio

Many years ago the Australian radio consultant Phil Dowse talked me through some competition mechanics we were considering for BBC Local...

Real Radio Wales : How they’re launching the national station ..

It’s a rather busy week in radio for marketing launches! This morning, GMG Radio has launched Wales’ first national commercial...

Creative Review for November

Left to right: Chris Stevens, Steve Martin and Steve Taylor. Picture by Channelle Stacey. November’s review is here with Chris...