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Promotional ideas and technique. Always radio, always positive.

talkRADIO publishes a personal finance survey to support its launch

To coincide with the launch of new UK speech service talkRADIO, the station has released the results of a commissioned personal finance survey.

Healing music from BBC Local Radio

How the BBC local network used a survey to help express its music positioning.

Just One Cornetto voted catchiest jingle of all time

‘Just one Cornetto’ is the catchiest jingle of all time, with 45 per cent of British adults claiming it pops into their heads against their will.

Cooking in an unfamiliar kitchen

Why it’s so hard to persuade listeners to change stations. An American agency has done some research on station satisfaction.