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Promotional ideas and technique. Always radio, always positive.

Michael Bublé promotes the new Smooth Radio

Michael Bublé makes an entrance in the launch film for the new Smooth Radio.

Smooth Radio, now with tv stardust

Smooth Radio has signed-up some starry talent with television news credentials. How will the station use them?

Real and Smooth launch advertiser-funded programming with Boots

Sunday night on Real and Smooth means the Boots Feel Good Forum with Kate Thornton.

The new RadioPlayer campaign

This week sees the launch of a new extensive multi-platform campaign to promote Radioplayer to a wider audience encompassing radio ads, Google Admob banners, Facebook ads, Twitter, online and digital outdoor display.

Smooth over in Dallas for new jingles

Hear what happened when Smooth Radio became the latest UK radio station to collaborate with a Dallas-based jingles company for its new imaging.

Smooth Radio to launch ‘Feed Your Soul’ campaign

Smooth Radio is launching their new ‘Feed Your Soul’ campaign to help drive listeners in key areas such as Manchester and Birmingham. Earshot takes a look ..

Smooth Radio bags tea deal with Tetley

Smooth Radio has bagged a commercial branding deal with Tetley Tea that puts the station’s logo on one million packs and gives listeners a daily £1000 competition sweetener.

New Ad Campaign for Smooth Radio

Smooth Radio have announced plans for a regional outdoor campaign to promote its Breakfast Show host, Simon Bates – who joined the...

Creative Review for November

Left to right: Chris Stevens, Steve Martin and Steve Taylor. Picture by Channelle Stacey. November’s review is here with Chris...