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Promotional ideas and technique. Always radio, always positive.

Google uses radio to bring voice search app to life

Google runs its first ever radio campaign to promote its new voice search app with a bespoke takeover of Capital FM weather.

Have you got some great promotions audio?

Our good friend and supporter Francis Currie from Francis Currie Consulting is after some fantastic promotional audio to showcase some of the UK’s best on air promotions designed to boost audiences and hours.

Absolute Radio launches ‘On the Road’ sampling service

Absolute Radio is launching a brand new sampling product to go hand in hand with their on air and online S&P opportunities. Absolute Radio ‘On the Road’ is a fully integrated sampling service which utilises on-air and digital messages to send a brand’s audience directly to product.

How to make a radio promo, apparently

You’ll laugh when you hear this, but how much of it is the truth when you put together your next big station promotion or S&P...

Is the Fugitive a Renegade or a Shadow of its former self?

We present a first in our ‘Guest Blog’ from John Myers – Chief Executive Officer of the Radio Academy. This month BRMB...