Producer Neil Cowling puts powerful images on the radio with his trails for the Winter Olympics on the BBC.
It takes 284 microphones to make a bobsleigh sound this good.
In just a few days time – the eyes of the world will be on a small town in East London as the Olympic games descends on London. Earshot takes a look at how radio will be playing its part to bring coverage to life.
This weekend saw a few local footie teams fight for bragging rights in the local derbies. Have a listen to see how radio brings this to life with examples from Radio City, Absolute Radio and Real Radio North East.