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Promotional ideas and technique. Always radio, always positive.

The Winter Olympics campaign on BBC radio

Producer Neil Cowling puts powerful images on the radio with his trails for the Winter Olympics on the BBC.

One bobsleigh, 284 microphones

It takes 284 microphones to make a bobsleigh sound this good.

The 2012 London Olympics on radio – preview

In just a few days time – the eyes of the world will be on a small town in East London as the Olympic games descends on London. Earshot takes a look at how radio will be playing its part to bring coverage to life.

A game of two halves

This weekend saw a few local footie teams fight for bragging rights in the local derbies. Have a listen to see how radio brings this to life with examples from Radio City, Absolute Radio and Real Radio North East.